ReelView Productions started the way most good things do — with a group of friends, a camera, and a stubborn refusal to wait for permission. What began as homemade shorts and weekend passion projects grew into something we never quite expected: a real production company, an original film slate, and eventually a film festival of our own.
We're based in West Texas, but we don't think small. Our approach is rooted in the belief that the most powerful stories are told by people who actually care — about the craft, the subject, and the audience. Whether it's a commercial, a short film, or a feature, we show up the same way every time: fully invested, creatively driven, and in it for the long haul.
The name "ReelView" carries two meanings — the literal reel of a filmmaker, and the idea that film changes the way you see the world. That's the view we're after. One reel at a time.
The Tolle's
Meet Cody — founder, director, and the driving force behind ReelView Productions. With over 10 years of experience in film and video, Cody is hands-on in every aspect of the work, from concept to final cut. And meet Laurel — a gifted photographer and owner of Images by Laurel, known for crafting stunning, visionary images that stop you in your tracks. Together they bring a rare combination of storytelling instincts and visual craft to every project they touch.
And of course, meet Bandit — the official face of the ReelView brand and the undisputed heart of the home office. Professionally trained in napping under desks and chasing squirrels at a moment's notice, Bandit keeps the creative energy light, lively, and always a little unpredictable.
What We Stand For
1.It's not about us
Bringing a film or video project to life takes a lot — and there's no room for big egos. At ReelView, we believe in serving the story first. That means listening well, collaborating closely, and staying focused on the vision behind the project. We're here to elevate the work, not ourselves.
2.Good work is hard work
Hard work isn't a burden — it's part of the process. The projects that challenge us, stretch our creativity, and push us beyond our comfort zone are usually the ones that matter most. We love beautiful visuals and polished sound, but the work that truly resonates — the kind that sticks with people — comes from digging deep and putting your whole heart into it.
3.Never stop pushing
There are tried-and-true ways of doing things — and they work. But we believe there's always room to find a better way. At ReelView, we think like engineers in the film world, constantly testing ideas, tools, and workflows to better serve the story. We're not here to reinvent the wheel — just to make sure it rolls smoother, faster, and sometimes in a completely new direction.
4.People over profit
We're lucky to work in a field that connects us with people from every walk of life. It's not just the projects that drive us — it's the people behind them. Their ideas, their passion, and their trust are what fuel our best work. We're most inspired when we collaborate with clients who value creativity, take risks, and let us turn a good project into something truly unforgettable.
5.Work hard. Play harder
We believe in giving our best to the work — showing up, pushing limits, and striving for excellence. But we also know that rest, family, and doing what you love outside the office matter just as much. That balance isn't a luxury — it's what fuels the creativity and keeps us grounded. When we take care of ourselves and our people, the work gets better. Every time.
6.Pass it on
We've learned a lot on set — from trial and error, from hard-earned experience, and from generous mentors who took the time to share what they knew. We wouldn't be where we are without them. That's why we believe in paying it forward. Whether it's offering advice, teaching a new crew member, or opening doors for someone just getting started, we're always looking for ways to give back and help others grow.
Get in touch
Every great project starts with a conversation. Tell us what you’re working on — we’d love to hear your ideas and set up a time to chat!