Brand films, explainers, promos, and commercials for businesses across Abilene and West Texas
Video that does a job
Commercial work is different from film. It's not just about telling a story — it's about telling your brand's story in a way that drives results. Whether it's a promo, an explainer, or an ad, we focus on the one thing the video needs to do, then build everything around making that happen.
What follows is the range of commercial work we take on. Most projects borrow from more than one — a brand story that doubles as social clips, an explainer that becomes a promo. Tell us the goal; we'll figure out the shape.
Brand Stories
A brand story is the video people remember — who you are, why you do it, and what it feels like to work with you. Brand video production leans less on the hard sell and more on connection, because trust is what actually moves people to pick you.
It might be a founder story, a culture piece, or the film that anchors your homepage. We dig into what makes you different, then put it on screen in a way that feels like you and not a template.
Explainer Videos
When what you do is hard to explain in words, a good explainer does it in under a minute. Explainer video production takes a complicated product, service, or process and makes it click — no jargon, no fluff, just the thing your audience needs to get.
We start with the single idea that has to land, then build everything around making it land fast. The result is something you can drop on a landing page, hand to sales, or run as an ad.
Promotional Ads
A promo has one job: grab attention and point it somewhere. Promotional video production is where craft meets the clock — short, punchy, and built to work in the two seconds before someone scrolls past.
Launch, event, sale, new location — tell us the goal and the deadline, and we'll build something that hits both. We cut it to the specs of wherever it's running, from a 6-second bumper to a 60-second spot.
Employee Recognition
The people who make your company work deserve more than a certificate. Employee recognition videos capture a career, a milestone, a retirement, or a team win in a way that actually moves the room.
We've seen these played at banquets, all-hands meetings, and send-offs — the kind of video that gets a standing ovation and then lives on long after. Tell us who you're honoring and why they matter.
Commercials
The classic: a commercial that runs where your customers already are — TV, streaming, pre-roll, or the big screen at an event. This is where a tight message and real production value make you look like the company you want to be.
We handle it end to end — concept, script, shoot, and finish — cut to the exact specs of wherever it's airing. One idea, delivered in every length and format you need.
Why bring your commercial work to ReelView
Here's the difference: we came up making films, where every frame has to earn its place. We bring that same eye to a 30-second promo. You're not hiring someone who shows up and shoots — you're getting a filmmaker's judgment on your business video.
You also get a team trusted by names you know — First Financial Bank, Big Brothers Big Sisters, the Abilene Philharmonic, and the Community Foundation of Abilene among them — and many of them come back to us again and again, which is the part we're proudest of. And you get honest pricing: no cookie-cutter packages, no padded scope.
2025 Show Reel
This is the film work. Judge for yourself.
What Our Clients Say
The repeat work means more to us than any pitch we could write. But don't take our word for it — here's what the people we've worked with have to say.
How a commercial comes together
Every project runs through four stages, and you'll always know which one you're in. We listen — a real conversation about the goal and who it's for. We plan — concept, script, schedule, all signed off before a camera rolls. We produce — the shoot, with a crew we trust. And we finish — the full edit, sound, and color, cut to every format you need. You'll know what's happening and why, the whole way through.
Common Questions
About our commercial work
What kinds of commercial video do you make?
Brand stories, explainers, promos, employee recognition, social video, and commercials — plus corporate and business video that blends a few of those. If it needs to move your business forward, it fits here.
Do you do corporate and business video too?
Yes — a big part of our work is corporate and business video, and it usually pulls from the pieces on this page (a brand story here, an explainer there). Tell us the goal and we'll shape the right mix.
Can you make social clips and a TV spot from one shoot?
Often, yes. We plan the shoot around every place the video needs to live — a full spot, vertical social cuts, a landing-page version — so one production day feeds a lot of finished pieces.
Pricing
How much does a commercial video cost?
It varies more than people expect — a one-day promo and a multi-location brand film aren't the same job. We don't use cookie-cutter pricing; we scope each project to what it actually needs, so you only pay for the work that goes in.
Do you offer ongoing or monthly video?
When someone needs video regularly, we'll build a repeatable plan around it — a monthly series, a batch of social pieces, a quarterly refresh. It keeps quality consistent and usually stretches the budget further.
Process & working with us
How fast can you turn around a promo?
Depends on scope, and we won't pretend otherwise — but we give you a realistic timeline up front and don't cut corners to hit it. When there's a hard deadline, tell us early and we'll plan the whole thing around it.
Do we need a script before we call?
Not at all. Most people come to us with a goal or a rough idea. Shaping that into a script and a plan is part of the job.
Do I own the final video?
Yes. The finished video is yours to use — website, social, ads, internal screens. We nail down formats and usage during planning so there's never any confusion. If a project uses licensed music or footage, we'll flag the terms up front.
Do we need to be local to work with you?
Nope. We're based in Abilene and work across West Texas and beyond. Where you are has never decided whether a project's a fit.
From the ReelView Blog
Want to understand how good video actually gets made before you commit? Our blog breaks it down — planning a shoot, what happens in the edit, how businesses use video to tell their story. Same thinking we bring to every project, shared openly.
Ready to make something? Let's talk.
Every project starts with a conversation — not a contract. Tell us what you're working on, and we'll get to know the goal before we ever talk timelines or budget. Fully-formed brief or a rough idea, we'd love to hear it.
Social Media
Social video lives or dies in the first two seconds. Social media video production is its own craft — vertical, fast, and built to stop the scroll, not to look like a TV ad squeezed onto a phone.
When someone needs video regularly — a monthly series, a batch of clips from one shoot — we build a repeatable plan so you're not starting from scratch every time. One good shoot day can feed weeks of posts.